Providing market intelligence for more than 35 years

In The News

Charter Lineup Joins Roku

Charter said Spectrum TV will be available on Roku streaming players, its Streaming Stick and Roku TVs. The Spectrum TV app is also available on iOS and Android devices.

According to Parks Associates figures, Roku was the clear leader in streaming devices in 2014 with 29% of U.S. sales. 

From the article "Charter Lineup Joins Roku" by John Eggerton.

Previously In The News

Samsung debuts smart home device

In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...

7-Eleven rolls out Apple Pay, Google Pay to all US stores

Mobile payment apps have gotten off to a slow start and there have been conflicting analyses of their market potential. For instance, customer use of digital wallets stalled in the past year because t...

Everything You Need to Know About the First Super Mario iPhone Game

"A new Mario game is likely to be popular not only among the kid/teen crowd but also among the older Millennial generation who grew up with the famous game," Jennifer Kent, director of market research...

Alexa-Cortana voice integration speaks its first words

Another study from Parks Associates said almost 75% of consumers who plan to buy a smart home device said it was essential that it connect seamlessly to other products in their home electronics networ...