"Several factors contribute to OTT video service churn by consumers. In some instances, consumers are experimenting with new services, trying a service and cancelling before the trial period ends or within a few months. Popular shows or events, such as HBO's 'Game of Thrones' or WWE Network's 'Wrestlemania,' can be beneficial in terms of attracting users. However, there is a risk that consumers will unsubscribe once they've watched these popular items," Brett Sappington, Senior Director of Research, Parks Associates, said.
There are currently 101 OTT video services in the US but Parks Associates notes that only 5% of homes subscribe to a service other than Netflix, Amazon Prime or Hulu.
From the article "Changing The Channel On Instant Video Serivces" by www.yahoo.com
Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks...
That’s according to Parks Associates, which said that 25% of U.S. broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. The firm said those figures could incre...
Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...
The early support for Thread may even hint at where Eero is going next. Tom Kerber, an analyst for Parks Associates, notes that one of the main features of Thread is that it’s decentralized. Instead o...
