Indeed, in a recent survey carried out by industry analysis provider Parks Associates, two thirds of consumers who were considering switching mobile providers rated managed access to WiFi as part of the mobile service as "very important" to their decision. Within the survey that ranked WiFi a more appealing prospect than a loyalty rewards program or the chance of an early handset upgrade, and equally attractive as the ability to retain unused data.
From the article "Challenges For Developers In The Internet Of Things Era" by David Fraser.
A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...
Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...
Are smart thermostats the next subsidized security business model? Yes, according to new data from Parks Associates, which reports more than 50 percent of U.S. broadband households would be willing to...
Voice-control systems such as Amazon Alexa, Google Home and Apple HomePod will be popular smart-home purchases this 2017 holiday season ... but not as popular as video doorbells. IoT research firm...
