New data from Parks Associates released at CES confirmed what VIP+’s own deep dive had already indicated: Samsung’s Tizen was still the clear leader in the third quarter of 2023, capturing 35% of the market. While that represents a slight decline from Q1, it’s still a commanding share, roughly equal to the combined share of second through fourth-place finishers: webOS from LG, SmartCast from Vizio and Roku TV OS, respectively.
Nevertheless, Sarah Lee, research analyst at Parks Associates, observed, “But these and other options are likely to become more competitive in the coming years.”
From the article, "CES 2024 Signals Tightening Smart TV OS Race" by Andrew Wallenstein
The growth potential was underscored by a Parks Associates survey that found almost 20 percent of U.S. broadband households own at least one smart-home device, and a lot more consumers want them. Abou...
Awareness: Voice control of smartphones is building awareness of the potential for voice control of other products, Parks Associates research director Barbara Kraus noted. “Almost 52 percent of iPh...
For her part, Parks Associates research director Barbara Kraus expects voice control will likely spread to all manner of consumer electronics in homes, cars and on the go. But “at this time, voice tec...
"Safety and security are the main drivers for consumer interest,” said Parks president Stuart Sikes. Once people get the products home, Sikes added, consumers use them frequently. Among owners of mos...
