New data from Parks Associates released at CES confirmed what VIP+’s own deep dive had already indicated: Samsung’s Tizen was still the clear leader in the third quarter of 2023, capturing 35% of the market. While that represents a slight decline from Q1, it’s still a commanding share, roughly equal to the combined share of second through fourth-place finishers: webOS from LG, SmartCast from Vizio and Roku TV OS, respectively.
Nevertheless, Sarah Lee, research analyst at Parks Associates, observed, “But these and other options are likely to become more competitive in the coming years.”
From the article, "CES 2024 Signals Tightening Smart TV OS Race" by Andrew Wallenstein
Roku has kept its eye on simplicity ever since that first player while also making products that often are far more affordable than those of its competition. “People underappreciate how important pric...
Despite all the convenience features of modern smartwatches, for users it’s still all about fitness, according to recently released data from Parks Associates. The research firm says that tracking...
Today, Roku and Amazon dominate U.S. connected device market share, where the two companies are tied with an approximate 36% share, per the most recent Parks Associates data (via CNBC). Apple TV and C...
That's not just conjecture. A report by Parks Associates stated that almost half of smart TV owners also used a streaming media player, and that they used their media player much more frequently than...
