It’s also important to point out that CES is a showcase for actual product vendors and an event to learn about what’s happening in the consumer technology space. For example, it was immensely gratifying to see esteemed research firm Parks Associates conduct an in-person event on the smart home for the first time in 2 years, which attracted more than 200 participants and was joined by numerous top-echelon industry leaders. In many ways, this was the most heart-warming thing to hear during the entire show. Research events like this are critical for the consumer technology industry as many companies depend on them for product design, positioning, messaging and demand generation decisions that they make.
From the article "CES 2022 Recap: The Show Must Go On...And It Did" by Mark Vena.
Parks Associates research shows 43% of U.S. MDU residents report using smart home devices. Here’s why IoT products are in-demand by both residents and property managers. MDU residents making use of...
CE research data from Parks Associates finds 36% of US broadband households who returned a specified CE or smart home device in the last 12 months cited difficulty in setup, installation, and usage as...
Compared to just a few years ago, home networks today have never been so full of connected devices. Parks Associates research from 2020 found that U.S. broadband households now have an average of 12 c...
Additionally, Parks Associates research reveals that 34% of U.S. broadband households are MDU residents. MDU categories consist of apartments, condominiums, duplexes, quadruplexes, townhomes and dormi...
