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CES 2015 Announcements Signal Roku’s Future as a Software Company

January 06, 2015

streaming devices

In May, Parks Associates Senior Analyst Heather Way said the following: “By 2018, 70% of all TV households in the U.S. will have a smart TV, and this platform, combined with demand for TV Everywhere, is forever changing the concept of TV.”

We can argue the percentage points, but it is pretty evident that smart TVs are becoming the norm.

So where does this leave Roku?

The company began by selling hardware to transform ‘dumb TVs’ into smart TVs, and along the way secured content partnerships that made it the leader in the space.

From the article "CES 2015 Announcements Signal Roku’s Future as a Software Company" by Adam Flomenbaum.

Previously In The News

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According to a survey from Parks Associates, 36% of households subscribe to two or more streaming video services. If Apple provides a convenient way for subscribers to see all of their paid content in...

AT&T Deal: Merger For New Media Era Or A Bad Remake?

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Smart household devices may be your biggest security blindspot

New research from Parks Associates shows 41 percent of U.S. homes with wifi plan to purchase a smart appliance or other wifi-connected household device in the next 12 months. The international rese...

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