In May, Parks Associates Senior Analyst Heather Way said the following: “By 2018, 70% of all TV households in the U.S. will have a smart TV, and this platform, combined with demand for TV Everywhere, is forever changing the concept of TV.”
We can argue the percentage points, but it is pretty evident that smart TVs are becoming the norm.
So where does this leave Roku?
The company began by selling hardware to transform ‘dumb TVs’ into smart TVs, and along the way secured content partnerships that made it the leader in the space.
From the article "CES 2015 Announcements Signal Roku’s Future as a Software Company" by Adam Flomenbaum.
Apple was the dominant local manufacturer by a comfortable gap between October and December, and now Parks Associates confirm the familiar status quo for the whole of last year. Namely, the research f...
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart...
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...
