As Netflix and YouTube put video streaming into day-to-day lives, competition among streaming-media boxes has grown from the two-horse race -- Apple TV versus Roku -- to include Google's Chromecast launched last year. And now consumers have to factor in Amazon Fire TV, not to mention growing shipments of smart TVs that connect to the Internet.
What story do the numbers tell at this juncture? Apple said last year that to that point it had sold 13 million Apple TV boxes. Roku, meanwhile, had sold 8 million of its devices as of early this year. As for market share, researcher Parks Associates says that there's a significant amount of overlap in ownership -- that, for instance, most of those with a Google Chromecast own another kind of streaming media device. Parks breaks things down by looking at most-used device, which shakes out this way: Roku (56 percent), Apple TV (23 percent), Chromecast (10 percent), and other devices (11 percent).
From the article, "CEO: Roku's future is TV's future (Q&A)" by Joan E. Solsman.
New investments in OTT and recent consolidations in the space seem to show that OTT technology is here to stay. In fact, new research from Parks Associates here shows that OTT video adoption is inc...
Although initially a hot seller, Google Chromecast usage has cooled somewhat -- partly because of a hotly competitive market overall for Internet-connected TV devices. Parks Associates says new...
Easy to use and relatively inexpensive, Google’s Chromecast streaming media device caught on quickly with consumers, but it doesn’t hold much staying power when it comes to consistent usage. Ac...
So, from what it appears, or at least as it’s written, the early adoption of Chromecast by American consumers has now cooled significantly, or at least that’s the word from Parks Associates in a wi...
