Providing market intelligence for more than 35 years

In The News

CE Pro Summit: Wireless Protocols Holding Back Internet of Things (IoT) Growth

Bergman says the custom electronics industry is on the cusp of tremendous IoT growth. (See chart.)

Yet, he pointed to joint research between CEA and Parks Associates that shows only about 5 percent of all IoT devices are installed professionally. 

But Bergman makes the point that with increasing connectivity among devices will come the need for professional installation. The nascent nature of the market is also evident from further Parks data, which was conducted to 10,000 broadband households, that shows only 13 percent of homes have IoT devices currently, and there is not a single device that is penetrated in more than six percent of homes. That includes connected thermostats, doorbells, door locks, CO detectors, or water leak detectors.

From the article "CE Pro Summit: Wireless Protocols Holding Back Internet of Things (IoT) Growth" by Jason Knott.

Previously In The News

Parks: 73% Of US Internet Homes Connect Their TVs

Some 73% of US broadband homes now connect one or more TV entertainment devices to the web, according to Parks Associates. The research firm said this marked an 11% increase, compared to the beginn...

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...

Parks: US Churn Rate For OTT Services Is 19%

This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. At the end of 2015, 20...