“Building brand mindshare early is critical so that consumers associate your brand with a category of products,” said Barbara Kraus, director of research, Parks Associates. “Consumers generally begin the purchase process with preconceived notions that have an enormous impact on the final purchase decision. CE manufacturers need to establish their brand early with an emerging product category so that consumers equate a product with that brand when they plan to make a purchase.”
From the article "CE Consumers Show Stronger Than Expected Brand Loyalty" by www.twice.com
Fifty-five percent of U.S. broadband households find it appealing to use voice control to control or understand the status of connected devices, according to recent research from Parks Associates....
“Consumer concerns about data privacy and security, including both the unauthorized hacking of devices and theft of device data, consistently rank as one of the leading concerns about connecting devic...
Voice shopping may also be hitting the road, as 57 percent of U.S. broadband households are interested in voice control features for their car, a new Parks Associates study shows. The biggest benef...
“Smart appliance adoption is growing among US broadband households. Thirteen percent of US broadband households now own a smart appliance and smart microwaves are a leading category. Voice control is...
