If DeBevoise’s 10 OTT service prediction comes true, and Parks Associates’ latest top 10 U.S. OTT video service rankings hold up, then All Access and Showtime OTT have a good shot at making the cut as adoption of OTT services expand. Parks ranked Showtime and CBS All Access at seven and eight, respectively, behind Netflix, Amazon Prime Video, Hulu, HBO Now, Starz and MLB.TV.
From the article "CBS sees consumers taking as many as 10 OTT video subscriptions " by Ben Munson.
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
"The question is the degree to which consumers value content other than CBS, and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associ...
"Over the past 18 months and longer we've seen a renaissance in live content, and a lot of that content is moving online with consumer habits," said Brett Sappington, senior director of research at Pa...
