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October 25, 2016
Netflix’s reign as the largest subscription-based over-the-top (OTT) streaming video on-demand (SVOD) service continues (no surprise there), but there was movement in Parks Associates’ ranking of the top 10 OTT subscription services during 3Q, according to a company update.
CBS All Access joined the ranks of the top 10 OTT SVOD subscription service providers on Parks’ market leader board in 3Q. Sling TV ascended to number 6 and Showtime moved up a notch to nine. A niche provider of anime videos, Crunchyroll ranked eighth, according to Parks’ OTT Video Market Tracker.
From the article "CBS, Sling TV, Showtime Move Up Among Top 10 OTT Subscription Services" by Andrew Burger.
Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...
“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...
“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...
Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...
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