Brad Russell, research director, Connected Homes, Parks Associates, said: “Canada’s security market is stable but with high attrition rates, which makes market expansion difficult, and the security providers, telcos, and cablecos don’t want to keep pushing their services to the top of the hill only to have subscribers switch or cancel just to save a few dollars.
“These companies are investing in smart home adjacencies that add value to traditional security offerings and help with subscriber retention. Innovative services in health and PERS will help secure customers.
From the article "Canada: Broadband households and interests on smart home services."
New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...
“For merchants with a loyal customer base, mobile payment functionality is a helpful addition to a merchant-specific mobile wallet that allows customers to earn loyalty rewards, save gift cards, and r...
A new research from Parks Associates shows that 62% of U.S. car owners would prefer to bundle vehicle data charges with their mobile data bill, while only 12% prefer a direct billing relationship with...
Recent advances in smart security and safety devices offer consumers new and expanded solutions to help them trade in worry for peace of mind. Companies invested in IoT technologies are leading that e...
