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November 04, 2018
Right now, consumer use is all over the map. Homeowners lose interest in some technologies in a matter of months, and with others, like speakers and Google Home, usage doesn’t pick up until after the homeowner has had it installed for six months, according to Brad Russell, research director of connected home at Parks Associates, a market research company focused on emerging consumer technology. And, at the same time that many technologies have super short life spans, it can take home builders months to select and specify the right product to put in new construction, which is becoming a much more painstaking process with the necessary integration of many of the smart home features.
From the article "Can We Outsmart Technology In The Race To Smarter Homes?" by Jennifer Castenson.
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
Smart speakers are becoming a more common platform for controlling connected entertainment due to a rapid increase in popularity and ease of use. Household penetration of smart speakers is expected to...
Another reason e-sports has strong growth potential is that, unlike many other sports, whose fans may only be spectators, e-sports attracts video gamers, many of whom could become e-sports competitors...
However, access for consumers likely is years away, according to Brett L. Sappington, senior director of research at Parks Associates, a market research and consulting company in Addison, Texas. "T...
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