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November 04, 2018
Right now, consumer use is all over the map. Homeowners lose interest in some technologies in a matter of months, and with others, like speakers and Google Home, usage doesn’t pick up until after the homeowner has had it installed for six months, according to Brad Russell, research director of connected home at Parks Associates, a market research company focused on emerging consumer technology. And, at the same time that many technologies have super short life spans, it can take home builders months to select and specify the right product to put in new construction, which is becoming a much more painstaking process with the necessary integration of many of the smart home features.
From the article "Can We Outsmart Technology In The Race To Smarter Homes?" by Jennifer Castenson.
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Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...
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