In the short term, Napoli suggested, Trump could see some success thanks to the initial “curiosity factor.” But whether he can keep audiences interested is another matter. “For partisan content, there’s going to be an audience,” said Glenn Hower, a research analyst at the market-research company Parks Associates. “It’s just a matter of if that audience is going to be able to sustain a service in its entirety.” Matthew Levendusky, a University of Pennsylvania political scientist who studies partisan media, has his doubts. People who watch Fox News tend to like politics, Levendusky explained, but many Trump supporters have expressed they are tired of politics entirely. They voted for Trump to shake things up and disrupt the status quo. Levendusky said it’s not clear to him how a news-oriented network would support itself with viewers who are less politically interested. “Can you really sustain anger that way, and disgust with politics, over and over again?”
From the article "Can Trump TV Succeed?" by Nora Kelly.
The Matter certification is quickly becoming a must-have for U.S. households looking to purchase smart home devices, according to new findings from market research firm Parks Associates. Parks...
A report released by Parks Associates this year found that small, local security dealer businesses are struggling to keep up with national tech-first, online-first players with a presence in multiple...
Overall, sports-rights spending is projected to jump from $15.3 billion this year to $22 billion by 2027, according to data released by consultancy Parks Associates at its recent “Future of Video” con...
That all-inclusive model might not be sustainable in a world where consumers can treat paid TV like they treat streaming platforms, said Jennifer Kent, vice president of research at Parks Associates....
