In the short term, Napoli suggested, Trump could see some success thanks to the initial “curiosity factor.” But whether he can keep audiences interested is another matter. “For partisan content, there’s going to be an audience,” said Glenn Hower, a research analyst at the market-research company Parks Associates. “It’s just a matter of if that audience is going to be able to sustain a service in its entirety.” Matthew Levendusky, a University of Pennsylvania political scientist who studies partisan media, has his doubts. People who watch Fox News tend to like politics, Levendusky explained, but many Trump supporters have expressed they are tired of politics entirely. They voted for Trump to shake things up and disrupt the status quo. Levendusky said it’s not clear to him how a news-oriented network would support itself with viewers who are less politically interested. “Can you really sustain anger that way, and disgust with politics, over and over again?”
From the article "Can Trump TV Succeed?" by Nora Kelly.
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The Amazon Echo (more commonly known as “Alexa” based on the keyword voice command that triggers the female-sounding response) came on the market in November of 2014 to generally positive acclaim. The...
The adoption of smart home devices reflects the overall Internet of Things (IoT) trend. A recent Parks Associates study revealed that in homes with a broadband connection, 26% now own a smart home dev...
His comments appear to reflect a broader trend in the U.S. broadband market. A new report released by analyst company Parks Associates on Wednesday showed that the percentage of households with standa...
