In the short term, Napoli suggested, Trump could see some success thanks to the initial “curiosity factor.” But whether he can keep audiences interested is another matter. “For partisan content, there’s going to be an audience,” said Glenn Hower, a research analyst at the market-research company Parks Associates. “It’s just a matter of if that audience is going to be able to sustain a service in its entirety.” Matthew Levendusky, a University of Pennsylvania political scientist who studies partisan media, has his doubts. People who watch Fox News tend to like politics, Levendusky explained, but many Trump supporters have expressed they are tired of politics entirely. They voted for Trump to shake things up and disrupt the status quo. Levendusky said it’s not clear to him how a news-oriented network would support itself with viewers who are less politically interested. “Can you really sustain anger that way, and disgust with politics, over and over again?”
From the article "Can Trump TV Succeed?" by Nora Kelly.
Nearly 35% of US broadband homes watch user-generated video on sites like YouTube, Vimeo, and Dailymotion at least 10 days per month, according to Parks Associates. The firm’s new OTT research clai...
And speeds appear to matter. Parks Associates reported way back in 2015 that fully one quarter of Americans who switched to a new ISP "did so in order to obtain a faster service at a comparable price....
“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...
The proportion of UK households with broadband connections utilising the service to access online video content has reached 59%, according to new research. Parks Associates relayed their key findin...
