The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from Parks Associates. As more OTT offerings proliferate and social platforms like Snapchat, Twitter and Facebook build out their digital video content, linear TV is likely to continue to lose viewers.
From the article "Can Traditional TV Keep Up In A Digital-First World?" by David Kirkpatrick.
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The study, conducted by Parks Associates on behalf of Coldwell Banker in early June, gathered opinions from 1,250 adults, 801 of whom own at least one smart home product. While survey respondents spec...
