The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from Parks Associates. As more OTT offerings proliferate and social platforms like Snapchat, Twitter and Facebook build out their digital video content, linear TV is likely to continue to lose viewers.
From the article "Can Traditional TV Keep Up In A Digital-First World?" by David Kirkpatrick.
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Parks Associates research finds nearly 40% of U.S. broadband households now have at least two OTT video service subscriptions, according to a report released June 11. The research firm notes that c...
