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April 25, 2024
Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in the US market has decreased during the past few years.
"You're really beholden to that device," Hanich said. "If something happens to it, you've essentially lost your internet access."
"They have been extremely successful in a very short period of time," Hanich said in reference to fixed wireless networks.
Still, customers are usually "highly satisfied" with their fixed wireless plans so far, according to Hanich.
From the article, "Can Smartphones Bridge the Digital Divide? The Answer Is Complicated" by Lisa Eadicicco
As live TV viewing continues its decline, so-called over-the-top video continues to grow, according to the study TV Everywhere and the New World of OTT by Parks Associates. Global OTT video service...
More than a fifth (21%) of U.S. broadband households with a connected electronics device are using it for streaming media, up from 12% last year. Moreover, usage of connected gaming consoles and DVRs...
According to estimates from Parks Associates’ most recent “OTT Video Market Tracker,” the top video streaming service (based on number of subscribers) is Netflix, followed by Amazon Video and Hulu. Be...
Over-the-top video platforms continue to see sharply higher new business and usage -- and will see rapid growth in five years. Parks Associates says nearly 60% of U.S. broadband homes have used at le...
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