The Apple TV box has not been refreshed since 2012. And while Apple’s figure covers an 8 year span for sales, McQuivey said he believes Apple TV’s best years are behind it, as it’s been overtaken by more advanced boxes from Roku and Amazon.
An August study from Parks Associates put Roku in first place, with 34% market share for 2014, followed by Google’s Chromecast, Amazon and then Apple.
From the article "Can Siri revive Apple TV?" by Jefferson Graham.
Virtual reality needs its own kind of Web browser because the Web currently is designed for 2D, said Hunter Sappington, a researcher with Parks Associates. "As solutions like Mozilla's become more...
Though Epix is trying to take advantage of this trend as a portion of consumers self-bundle with video, the challenge will be to ensure that Epix is part of that bundle. A recent study from Parks Asso...
Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even s...
The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...
