The Apple TV box has not been refreshed since 2012. And while Apple’s figure covers an 8 year span for sales, McQuivey said he believes Apple TV’s best years are behind it, as it’s been overtaken by more advanced boxes from Roku and Amazon.
An August study from Parks Associates put Roku in first place, with 34% market share for 2014, followed by Google’s Chromecast, Amazon and then Apple.
From the article "Can Siri revive Apple TV?" by Jefferson Graham.
On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opt...
Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....
Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...
Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...
