AsterRide and a few others, including Shuddle, are part of a growing reaction to assuage customers' concerns. They're beefing up safety features in their apps, such as adding panic buttons and passenger tracking, and they're also looking to create more-secure services with heightened driver background checks and all-female driver fleets. It's unclear how many of these features will become industry standards, but they do represent a turning point in intensified attention to safety.
"Rider safety is becoming a paramount concern with users of app-based ride-sharing services," said Tejas Mehta, an analyst with Parks Associates, a market research firm that specializes in emerging consumer technology products. "This has created an opening for competitors such as AsterRide and Flywheel."
From the article "Can new tech boost safety in Uber cars, and in taxis, too?" by Dara Kerr.
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