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August 04, 2016
According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s worse, 11 percent don’t even have a PCP.
Harry Wang, Parks Associates’ senior research director, says healthcare providers now have access to the data they need to craft a good care plan, but they haven’t yet figured out how to make their patients care about that plan.
From the article "Can mHealth Make Chronic Care Patients Care About Their Health?" by Eric Wicklund.
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Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...
“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...
“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...
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