Providing market intelligence for more than 35 years

In The News

Can ISPs Help Expedite Adoption of Smart Home Devices?

Mainstream consumers don’t seem eager to connect their garage doors and light bulbs to the internet, according to data presented by research firm Parks Associates during a Tuesday webcast. With ease of installation and use a chief concern among prospective users of IoT-enabled smart home devices, ISPs could play a role in moving the category forward.

The connected thermostat leads smart home devices with penetration into 11% of US households, with other devices yet to crack the 10% threshold. In total, about a quarter of US households report owning at least one connected device.

From the article "Can ISPs Help Expedite Adoption of Smart Home Devices?" by Alex Silverman. 

Previously In The News

Beyond The Statistics: What Smart Home Users Really Think

Parks reported that 80 percent of U.S. smartphone and tablet users who own at least one smart home device have downloaded mobile apps for these devices, but how is that population of users engaging wi...

One-Quarter Of Millennial-Led Households Are OTT-Only: Parks

Looking at the OTT market, Parks says that 60 percent of OTT video services require a subscription, and 64 percent of broadband-enabled U.S. households subscribe to an OTT video service (up from 59 pe...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...