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October 11, 2016
AT&T (NYSE: T) reportedly has plans to make DirecTV Now its primary video platform by 2020, but researchers wonder whether consumers will allow such a rapid shift toward the future of TV.
“As far as a timeline, three to five years seems a little aggressive,” said Glenn Hower, an OTT analyst at Dallas-based market research firm Parks Associates. “I don’t think it’s possible.”
From the article "Can AT&T Really Drop The Dish By 2020?" by Shawn Shinneman.
Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...
Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains. High turnover has been one...
The benefit is that you can cancel any time you want, and are only committed on a month-to-month basis. This might serve as a good move for Amazon, allowing people to dip their toes into the Prime wat...
Netflix has by far the most loyal subscribers of its competitors, according to new research by Parks Associates. Analysts found that Netflix subscribers were much less likely to cancel than those o...
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