AT&T (NYSE: T) reportedly has plans to make DirecTV Now its primary video platform by 2020, but researchers wonder whether consumers will allow such a rapid shift toward the future of TV.
“As far as a timeline, three to five years seems a little aggressive,” said Glenn Hower, an OTT analyst at Dallas-based market research firm Parks Associates. “I don’t think it’s possible.”
From the article "Can AT&T Really Drop The Dish By 2020?" by Shawn Shinneman.
Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
There's a burgeoning market for DIY home security products, thanks to advances in smart tech and more robust, easy-to-install offerings from home security manufacturers. According to market research f...
