AT&T (NYSE: T) reportedly has plans to make DirecTV Now its primary video platform by 2020, but researchers wonder whether consumers will allow such a rapid shift toward the future of TV.
“As far as a timeline, three to five years seems a little aggressive,” said Glenn Hower, an OTT analyst at Dallas-based market research firm Parks Associates. “I don’t think it’s possible.”
From the article "Can AT&T Really Drop The Dish By 2020?" by Shawn Shinneman.
Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...
Research from market research and consulting company Parks Associates reveals that 20 per cent of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100 per cent...
Parks Associates found that there was little difference when it came to concerns about someone controlling smart products uninvited versus accessing the historical data products generate. In both case...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
