In related news, about 10% of broadband homes say they want to increase to even faster high-speed services in the next year, according to a study from Parks Associates. Meanwhile, about 11% of pay TV homes downgraded their pay-TV service in the last year, about even with those who upgraded.
Nonetheless, Parks also found that overall pay-TV penetration among homes with broadband has dipped from 87% in 2011 to 85% this year.
These figures seem to underscore the role that high-speed broadband services now play for cable operators and for consumers. Increasingly, broadband is becoming the must-have service, both for Internet, but also as a way to deliver video content in new ways to homes.
From the article "Cablers Gain Broadband Subs; Live Video Viewing Rises for Pay-TV Operators" by Daisy Whitney.
New Parks Associates consumer data finds entertainment services lead the subscription economy for U.S. internet households, including 89% subscribing to a streaming video service, 32% subscribing to a...
During the April NAB Show 2024, Parks Associates said its research found that half of U.S. video-viewing households now watch FAST channels on a regular basis. From the Media Play News article, "FA...
In a recent column on StreamTV Insider, Parks Associates Director Eric Sorensen noted that “telcos are pursuing aggressive options with streaming in order to keep the pay TV business operating for as...
Parks Associates, in partnership with Bango, has released its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry...
