In related news, about 10% of broadband homes say they want to increase to even faster high-speed services in the next year, according to a study from Parks Associates. Meanwhile, about 11% of pay TV homes downgraded their pay-TV service in the last year, about even with those who upgraded.
Nonetheless, Parks also found that overall pay-TV penetration among homes with broadband has dipped from 87% in 2011 to 85% this year.
These figures seem to underscore the role that high-speed broadband services now play for cable operators and for consumers. Increasingly, broadband is becoming the must-have service, both for Internet, but also as a way to deliver video content in new ways to homes.
From the article "Cablers Gain Broadband Subs; Live Video Viewing Rises for Pay-TV Operators" by Daisy Whitney.
First IoT Purchase? Security Cameras. Internet-connected security cameras are likely the first smart home purchase consumers make. So says a report from Parks Associates which notes that 9 percent of...
About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...
Data and user privacy remain top reasons consumers are wary of wearable devices. For instance, a recent Parks Associates report notes that about 35 percent of consumers who responded to a survey say t...
Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...
