Parks Associates research found that 57% of households agree there are too many streaming options to choose from. The data also found that among households that subscribe to at least one OTT service, the average number of subscriptions per household is 5.5.
Parks Associate research found that 59% of vMVPD and AVOD using households don’t mind watching ads on a paid streaming service if it lowers the subscription fee, while 59% also agree that they don’t mind watching the ads on a free streaming service.
From the article, "Cable Was a Locked Room. Streaming Offers Too Much Freedom" by Saleah Blancaflor
Results of a study conducted in March by August Home and Xfinity Home give some further insight into the relationship between home security and connected home devices. When asked why they would con...
Uber routinely argues their service shouldn’t be regulated like taxis – the company is increasing competition and should be left alone. This is a compelling case on many fronts as the service is bette...
After the OpenXchange breakfast, I sat in on a spirited session, “Go Big or Go Home? Expanding & Extending into New Markets,” which was moderated by Greg Simmons, co-owner/VP of Eagle Sentry, and incl...
Tom Kerber, director of research for Parks Associates, who emphasized that he had no knowledge of whether the deal will actually come to pass, spoke to SSN about the potential impact of the deal. K...
