Parks Associates research found that 57% of households agree there are too many streaming options to choose from. The data also found that among households that subscribe to at least one OTT service, the average number of subscriptions per household is 5.5.
Parks Associate research found that 59% of vMVPD and AVOD using households don’t mind watching ads on a paid streaming service if it lowers the subscription fee, while 59% also agree that they don’t mind watching the ads on a free streaming service.
From the article, "Cable Was a Locked Room. Streaming Offers Too Much Freedom" by Saleah Blancaflor
But to some viewers, going a week after a dramatic cliffhanger “seems like it’s old school,” said Brett Sappington, principal analyst at Parks Associates. “For some consumers, that can be frustrati...
Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...
But two crucial streaming devices didn't have HBO Max apps at launch. Neither Roku and Amazon Fire TV devices supported HBO Max, even though those devices represent the vast majority of streaming devi...
But two crucial streaming devices don't have HBO Max apps. Neither Roku and Amazon Fire TV devices supported HBO Max, even though those devices represent the vast majority of streaming devices in the...
