Parks Associates research found that 57% of households agree there are too many streaming options to choose from. The data also found that among households that subscribe to at least one OTT service, the average number of subscriptions per household is 5.5.
Parks Associate research found that 59% of vMVPD and AVOD using households don’t mind watching ads on a paid streaming service if it lowers the subscription fee, while 59% also agree that they don’t mind watching the ads on a free streaming service.
From the article, "Cable Was a Locked Room. Streaming Offers Too Much Freedom" by Saleah Blancaflor
Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...
According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to tren...
Brett Sappington, senior research director and principal analyst at Parks Associates, added that the transactional market for video, Vudu’s core business, has begun eroding as movie studios no longer...
Streaming services, of course, have been challenging the Hollywood status quo for years. Netflix began streaming movies and television shows in 2007 and has grown into a giant, spending $12 billion on...
