Parks Associates research found that 57% of households agree there are too many streaming options to choose from. The data also found that among households that subscribe to at least one OTT service, the average number of subscriptions per household is 5.5.
Parks Associate research found that 59% of vMVPD and AVOD using households don’t mind watching ads on a paid streaming service if it lowers the subscription fee, while 59% also agree that they don’t mind watching the ads on a free streaming service.
From the article, "Cable Was a Locked Room. Streaming Offers Too Much Freedom" by Saleah Blancaflor
“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...
Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...
However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...
New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....
