Parks Associates research found that 57% of households agree there are too many streaming options to choose from. The data also found that among households that subscribe to at least one OTT service, the average number of subscriptions per household is 5.5.
Parks Associate research found that 59% of vMVPD and AVOD using households don’t mind watching ads on a paid streaming service if it lowers the subscription fee, while 59% also agree that they don’t mind watching the ads on a free streaming service.
From the article, "Cable Was a Locked Room. Streaming Offers Too Much Freedom" by Saleah Blancaflor
Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobil...
The heyday of outdoor TV antennas or rabbit ears will never return, experts say. But research firms and the National Association of Broadcasters have noticed the uptick in over-the-air TV antenna hous...
Smart-home technology is building quickly to a multi-billion-dollar business in Western Europe, say market researchers at Parks Associates, and the Malvern-based "Internet of Things" platform develope...
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
