This is because of video largely. Roughly 55 percent of smartphone owners and 61 percent of tablet owners use TV apps on their devices at least once per month, according to Parks Associates (News - Alert). Wi-Fi is the better choice for such high-bandwidth content, and overall there are roughly 10 billion devices worldwide that connect via Wi-Fi.
This presents opportunities for cable MSOs. As noted in an Alcatel-Lucent strategic white paper, Multiple System Operator (MSO) Wi-Fi®: Solutions to enhance the connected lifestyle, cable operators have the opportunity to be first-movers in the global migration to Wi-Fi First if they move fast, given their Wi-Fi infrastructure.
From the article "Cable MSO Have an Advantage with Wi-Fi First-For Now" by Mae Kowalke.
Virtual multichannel video providers (vMVPDs) are now in 19% of U.S. broadband households--nearly double the saturation level as recently as 2019, according to Parks Associates data. Many house...
Apps will become the universal means for connecting interested parties, just based on nearly 1 million apps on the Apple and Facebook platforms. Consumers under 35 are increasingly ditching their brow...
Harry Wang, director of mobile and health products research at Dallas-based Parks Associates, said the digital fitness tracker is the fastest-growing category in the connected health device market, an...
"You have industries that weren't traditionally impacted by each other all colliding and trying to figure out how to benefit from this change, while at the same time trying to protect their existing c...
