This is because of video largely. Roughly 55 percent of smartphone owners and 61 percent of tablet owners use TV apps on their devices at least once per month, according to Parks Associates (News - Alert). Wi-Fi is the better choice for such high-bandwidth content, and overall there are roughly 10 billion devices worldwide that connect via Wi-Fi.
This presents opportunities for cable MSOs. As noted in an Alcatel-Lucent strategic white paper, Multiple System Operator (MSO) Wi-Fi®: Solutions to enhance the connected lifestyle, cable operators have the opportunity to be first-movers in the global migration to Wi-Fi First if they move fast, given their Wi-Fi infrastructure.
From the article "Cable MSO Have an Advantage with Wi-Fi First-For Now" by Mae Kowalke.
Electric vehicles (or EVs) had received a big boost off the heels of the pandemic as consumer interest over environmental issues coupled with hearty government subsidies helped fuel a respectable boom...
Parks Associates’ new Tech Ecosystem Dashboard, featuring ownership and purchase intention data from surveys of 5,000-8,000 US internet households, finds the net promoter scores (NPS) for Apple-br...
According to Parks Associates research, U.S. households that had five or more OTT subscriptions declined from 52% in Q3 2023 to 46% in Q1 2024 and average monthly spending on SVOD services dropped fro...
Eighty-six percent of alarm system owners expect a response within half an hour, and 42 percent expect a police response within 10 minutes of an alarm. Source: Parks Associates A large majorit...
