Companies have already started cracking down on shared passwords. Netflix limits users to two simultaneous streams, unless they pay for an upgraded plan that allows for four. ESPN now only allows five streams from its app and is reportedly considering dropping that number to three. It used to be 10.
Cable and satellite companies appear to be having a particularly hard time grappling with password sharing, given that they're continuously losing subscribers and revenue. The TV industry’s losses from password sharing are expected to rise to $9.9 billion by 2021, according to Bloomberg and research firm Parks Associates.
From the article "Cable companies are looking for ways to limit password sharing" by Ashley Carman.
That 50 percent figure gets a lot of play: In April 2015, Parks Associates reported that 50 percent of U.S. broadband-enabled homes had an SVOD subscription. In March 2016, NPD Group reported that 52...
Yet despite the fact that a study by Parks Associates last year found that subscription video on demand (VOD) services like Netflix stand to lose $500 million per year due to password sharing, VOD exe...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
OTT video is hot. A recent report from Parks Associates predicted that video streaming services will accelerate globally over the next 5 years, with more than 310 million connected households having a...
