According to new numbers from Parks Associates, 66% of 5G FWA subscribers consider their plans to be set at a fair or good price, while 62% report that it is easy to contact someone for customer service or technical support. Among fiber subscribers, 51% feel they receive their service at a fair price. Among cable customers, that figure is just 35%. The firm based its study on a survey of 8,000 Internet households.
"Incumbent ISPs in previously uncompetitive markets are most at-risk from growing awareness of MNO [mobile network operator] FWA plans," Parks Associates' Kristen Hanich said in a release.
From the article, "Cable and wireless lobbyists clash over the future of FWA" by Mike Dano
Twenty-six percent of US broadband households find the idea of making purchases directly from TV shows “appealing or very appealing,” according to a 2020 Parks Associates survey. From the article "...
It’s nearly impossible to find a household today that doesn’t have at least one connected smart home device installed. From video doorbells to robot vacuums, automated lighting, and voice assistants,...
Parks Associates, a market intelligence and consulting company, yesterday released research showing that over 50% of U.S. broadband households stream content on TV screens. “For years, the televisi...
In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...
