As one of the segment's most-established players, ADT is taking on fresh competition from players like AT&T and Comcast. "Broadband was a growth engine [for cable and telecom companies] for a long time, but that has now plateaued," said Tom Kerber, director of research, home-controls for Parks & Associates. They're "looking for the next big thing to drive growth."
Only 2% to 3% of U.S. households have at least some smart-home control, he said, but that figure is higher among the 25% of broadband households that already have a home-security system. Parks estimates that 18% of those homes will have at least one smart-home component by the end of the year.
From the article, "Cable, Wireless Players Try to Snare Piece of $4.2B Connected-Home Business" by Beth Snyder Bulik.
But this report is a nice bookend to another one from Parks Associates, “Consumer Segmentation: OTT Video Buyers” that concludes 17% of current broadband subscribers in the U.S. will purchase the n...
So what happens now? According to January research from Parks Associates, half of the people who say they are interested in the new HBO service will drop their pay-TV subscriptions altogether,...
55% of broadband households now subscribe to an OTT service, according to new figures from Parks Associates, reports Marketing Charts. And, a recent forecast from Digital TV Research predicts that...
TV consumers are spending more for paid, subscription Internet video -- including over-the-top TV services. Parks Associates says that for the average U.S. broadband consumer, spending has climbed...
