Providing market intelligence for more than 35 years

In The News

Buyers Should not Ignore Fitbit’s four Largest Dangers

Research firm Parks Associates estimates that the fitness tracker market could nearly triple in value from $2 billion in 2014 to $5.4 billion in 2019. That might sound like a solid growth market, but Fitbit warns that the overall market is still in "the early stages of growth" and remains "new and unproven." A severe economic downturn could also cause discretionary income to plunge, greatly reducing demand for all health-tracking wearables.

From the article "Buyers Should not Ignore Fitbit’s four Largest Dangers" by Standard Times Staff.

Previously In The News

What Can Yahoo's Online Video Assets Do For Verizon?

Distributing its video out to its various websites could be a boon to Yahoo. Parks Associates' Brett Sappington predicted that traditional magazines may make a leap to presenting their content via onl...

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

Finding OTT's Tipping Point: Three Factors Could Push It Past Pay-TV Subscriber Totals

The evolution of content distribution and the consistent growth of over-the-top (OTT) streaming generates industry predictions of the inevitable decline and fall of pay TV. As video ecosystems collide...

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....