Providing market intelligence for more than 35 years

In The News

Buyers Should not Ignore Fitbit’s four Largest Dangers

Research firm Parks Associates estimates that the fitness tracker market could nearly triple in value from $2 billion in 2014 to $5.4 billion in 2019. That might sound like a solid growth market, but Fitbit warns that the overall market is still in "the early stages of growth" and remains "new and unproven." A severe economic downturn could also cause discretionary income to plunge, greatly reducing demand for all health-tracking wearables.

From the article "Buyers Should not Ignore Fitbit’s four Largest Dangers" by Standard Times Staff.

Previously In The News

Is There Still Time For 2016 To Be The Year Of The Smart Home? Maybe

When it comes to predicting when the smart home will become a mainstream phenomenon, we’ve repeatedly missed the mark. Some of us have enjoyed the benefits—and dealt with the few headaches—of living i...

Ad Blocking Cost Industry USD 41 Bln In 2015

US broadband households watch an average of 3.8 hours of internet video on TV screens each week, accounting for 20 percent of all video viewed on this device, according to research by Parks Associates...

Google Home now has a screen — and, soon, Spotify

The small, candle-shaped speaker equipped with the artificial-intelligence personal helper Google Assistant, has sold about 300,000 units since hitting the market in October, according to research and...

Roku Adds Google Assistant and 2 New Players to Its Lineup

But it's obvious that Roku is feeling the heat from Amazon's aggressive push in the TV streaming (and smart TV) market. According to research from Parks Associates, Roku had the lead in streaming medi...