Thank you for registering for Parks Associates. We have sent a verification email to your email address along with your temporary password. Please verify your email address via the link in this email as soon as possible. The link expires in 60 minutes.
March 21, 2022
It’s nearly impossible to find a household today that doesn’t have at least one connected smart home device installed. From video doorbells to robot vacuums, automated lighting, and voice assistants, smart home technology has invaded consumers’ homes and shows no sign of disappearing anytime soon. Indeed, according to a study conducted by consulting firm Parks Associates, smart home device adoption has increased by more than 64 percent in the past two years, with 23 percent of households owning three or more smart home devices. This is particularly true for devices that provide security with 38 percent of Americans owning a home security product. This percentage is likely to increase as 7 in 10 homebuyers claimed that safety and security was the primary reason, after convenience, that they would be seeking out smart homes, according to a report published by Security.org last year.
From the article "Building the Future of Smart Home Security > Engineers must invent new technology to enhance security products' abilities" by Nate Wilfert.
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...
A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy
Design & Developed By Agency Partner Interactive
We use cookies in this website to give you the best experience on our site and show you relevant ads. To find out more, read our privacy policy and cookie policy .