Major TV broadcasters are starting up a locally based interactive TV trial in three markets which will deliver enhanced content and advertising during local TV newscasts.
Parks Associates estimates the number of smart TV U.S. homes will reach 42 million this year, representing 36% of all TV households.
From the article, "Broadcasters Debut Pearl, Interactive TV Tested In 3 Trial Markets" by Wayne Friedman.
The companies behind the growing Internet of Things may have to do a little consumer massaging (and messaging) to allay some deep concerns before their products can reach heavy adoption. Nearly...
Over-the-top TV platforms may be growing, but OTT providers may not be getting an apportioned amount of revenues from users. A third-quarter 2014 survey says 11% of all U.S. broadband home relying...
TOO MUCH OF A GOOD THING: By now, it’s kind of established fact that nearly everybody in a household at any given moment is on some kind of device. New research from Parks Associates says 40% of 1,...
There's simply no reason for Apple to jump into the crowded low-margin battlefield of smart TVs when it can sell its hardware at gross margins exceeding 40%. Steve Jobs reportedly once told employe...
