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October 25, 2022
After “massive growth" in adoption of residential internet during the COVID-19 pandemic, U.S. broadband growth slowed in 2022 as the “low-hanging fruit has already been picked,” said Parks Associates analyst Kristen Hanich on a Connections webcast last week. Broadband penetration increased 5 percentage points -- 12 million homes -- since 2019, when pandemic-driven shifts required workers and students to work from home.
From the article "'Broadband Growth Slowing After COVID-19-Driven Surge: Parks" by Rebecca Day.
NBCUniversal and its owner, cable and Internet giant Comcast, have been trying different ways to get young people's attention as live TV viewing declines. If Seeso had been born 15 years ago, it would...
Parks Associates research finds 45% of European broadband households own a smart TV, with the highest percentage in Germany, where over 50% of broadband households have this internet-connected CE devi...
“The number of connected CE categories and devices continues to expand as companies look to disrupt the market,” said Stuart Sikes, president, Parks Associates. “The key priorities for our research...
More consumers are using a Roku as their household streaming box than any other non-gaming device. In fact, the underdog streaming brand is used more commonly than Apple, Google, and Amazon combined,...
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