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October 25, 2022
After “massive growth" in adoption of residential internet during the COVID-19 pandemic, U.S. broadband growth slowed in 2022 as the “low-hanging fruit has already been picked,” said Parks Associates analyst Kristen Hanich on a Connections webcast last week. Broadband penetration increased 5 percentage points -- 12 million homes -- since 2019, when pandemic-driven shifts required workers and students to work from home.
From the article "'Broadband Growth Slowing After COVID-19-Driven Surge: Parks" by Rebecca Day.
Parks Associates, a leading market research and consulting firm, has announced significant findings about those streaming content in their latest study, “The Viewer Journey: Navigating Streaming Optio...
Over half of homes (55%) now have smart home devices, compared with 51% in 2023, the researchers found. That finding is in keeping with similar research from Parks Associates that found that the pe...
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New data compiled and analyzed by Parks Associates shows that average video viewing time in households in the United States has risen to 43.5 hours per week across all devices, but its numbers also sh...
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