One of the challenges in selling faster broadband services is consumers don’t necessarily know what “faster” really means. Historically, most consumers have little idea what broadband speed they have in their home, much less how much speed that they actually need. In recent Parks Associates survey results, 43% of U.S. broadband households are unwilling to guess at their broadband speed, even when provided broad ranges as options. An additional 7% claim to subscribe to gigabit-speed services, a figure that seems high when considering the limited availability of such service offerings.
From the article "Broadband’s New Race to the Top" by Brett Sappington.
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IoT research firm Parks Associates released findings in which it says 46 percent of U.S. Millennials with smartphones use voice recognition software, including Apple’s Siri, Google Now or Microsoft’s...
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Parks Associates Senior Director of Research Brett Sappington pointed out that the services premium tier offers up to four concurrent streams and access to Ultra HD viewing, while the basic option onl...
