One of the challenges in selling faster broadband services is consumers don’t necessarily know what “faster” really means. Historically, most consumers have little idea what broadband speed they have in their home, much less how much speed that they actually need. In recent Parks Associates survey results, 43% of U.S. broadband households are unwilling to guess at their broadband speed, even when provided broad ranges as options. An additional 7% claim to subscribe to gigabit-speed services, a figure that seems high when considering the limited availability of such service offerings.
From the article "Broadband’s New Race to the Top" by Brett Sappington.
In their Tuesday webinar on advancements in smart home technology, Sean Wargo, senior director of marketing intelligence at AVIXA and Brad Russell, research director, connected home, at Parks Associat...
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Parks Associates has announced new research showing more than one-fourth, or 28 percent, of US broadband households own a smart speaker with voice assistant. The international research firm will discu...
